It is at the heart of business.
Without it, there is no business.
Well-planned, integrated strategic marketing has created more wealth than any other business activity …
more than winning products, perseverance, hard work or team spirit.
An integrated, strategic marketing plan is a roadmap to success … a blueprint for building the business of your dreams … the difference between ordinary and extra-ordinary results … your best defense against an economic slump. Not only will a strategic marketing plan help you survive the economic downturn — it will revitalize your business in ways that you might never have imagined.
And if you think that strategic marketing planning is something only large corporations need to do, think again. You need a plan too, no matter how small or big you are.
"If I had eight hours to chop down a tree, I´d spend six hours sharpening my axe."
— Abraham Lincoln
Whether you need to launch a new business, revitalise an old one or develop a CSI programme ... here are three reasons why you ought to invest in a strategic plan:
1. It captures thinking on paper.
Think of all the ideas you´ve discussed in the past. How many were ever implemented? Getting it down on paper provides a framework for discussion, contribution, change, growth, creativity and actual achievement.
2. It provides a bird´s eye view of your business.
It is easy to lose sight of the big picture, especially when it´s not directly related to the daily operations of your business. A marketing plan:
- provides an evaluation of your current situation.
- identifies barriers to your success.
- examines your business relative to the competition.
- identifies opportunities for increasing revenue.
- defines your most lucrative audiences.
- defines the essence of what needs to be communicated.
- provides strategies for branding and communication.
- proposes marketing and promotional activities and schedules.
- identifies relevant media and proposes a media placement schedule.
- … and much, much more.
3. It gives you a programme for action.
A tailor-made marketing plan gives focus and direction to the marketing that needs to be done to achieve your business goals, while minimizing the wastage of precious funds. It:
- stops ad-hoc activities.
- dovetails efforts and aligns action towards a common objective.
- provides a rational platform from which to plan and budget your marketing and advertising spend.
- becomes a template and benchmark to work from as your business grows.
In short, a strategic marketing plan is a carefully formulated blueprint for turning your ideas, expertise, services or products into money and your business into a success … while making optimum use of available resources
Get 20-plus years of industry experience distilled into a strategic marketing plan carefully formulated to generate extraordinary demand for your ideas, expertise, services or products.
Therésa Müller, ZA Group CEO, has created and executed comprehensive, tailor-made strategic marketing plans for customers in industries ranging from banking to construction, electronics, finance, health, hospitality, insurance, investment, fashion, agriculture, perishables, frozen and baked goods, pharmaceuticals, publishing, shopping centres and more — nationally and internationally.
Find out more about our unique made-to-order, modular approach to strategic marketing planning.
Developing a comprehensive, integrated marketing plan is a time- and labour-intensive process that often seems too costly for many businesses to contemplate — despite its necessity. Because ZA Group is committed to making a difference, we have developed a flexible and affordable approach to Strategic Marketing Planning that makes this essential tool accessible to businesses of every shape and size.
Let us know if you would like more information about our unique approach and the costs associated with having a strategic marketing plan developed. See contact button below ... or call 0860 92 0000 and ask to speak to one of the directors.
Either way we will send more information and follow up with a telephone call. At the very least, you´ll get to discuss your business with a well-informed marketer. No obligation.
"Better go home and make a net, rather than dive for fish at random."
— Chinese proverb