Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Phone 0860 92 0000

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At ZA Group, we have planned, organised, strategised, researched, written, designed, photographed and produced more marketing plans, ad campaigns, corporate and product brands, websites, communications materials and sales literature than our
competitors care to think about.

We have taught literally hundreds of business owners, entrepreneurs and marketing professionals how to get the
best results (i.e. cash in the bank) from their marketing
and advertising efforts.

Whatever it is that you sell, we can help you generate better results than you are currently getting. Take a look at what we offer.

Then give us a call and let´s talk … about YOUR business.

ZA Group Group: Strategic marketing planning

Do you need to launch, grow or re-direct your business? Our strategic marketing plans are comprehensive, target-specific, tailor-made blueprints for action towards success and typically cover any or all of the following:

  • advertising and media
  • branding
  • customer relationship marketing
  • direct mail communications
  • email and web-based marketing
  • social media
  • internal communications
  • joint venture marketing
  • launches, exhibitions and sales events
  • positioning
  • product development
  • public relations
  • revenue streams
  • social responsibility and investment

And when it is all said and done, we help identify and select relevant and target-specific media to carry your message directly to the audiences you need to address.

ZA Marketing Marketing: Custom-designed advertising campaigns, marketing tools and branding solutions for all media.

If it can be branded or needs to be communicated, we can analyse, conceptualise, plan, write and design all the marketing tools you need to generate extraordinary results for your business.

  • advertising campaigns
  • corporate identity systems
  • website design
  • stationery
  • logo design
  • branded clothing
  • business cards
  • email signatures
  • signs
  • direct mail
  • email marketing
  • brochures
  • corporate profiles
  • point-of-sale displays
  • flyers
  • exhibition stands
  • newsletters
  • packaging
  • promotional material
  • corporate gifts
  • sales literature
  • annual reports and more …

ZA Training Training: Practical, hands-on workshops to equip entrepreneurs, business owners, marketing and public relations professionals with the knowledge and understanding they need to effectively direct their communication for maximum impact and results. Topics include:

  • How to create advertising GUARANTEED to generate business for your business.
  • How to harness the TRUE potential of the web to increase demand for your products and services.
  • Face the Media: media communication for senior executives and spokespeople.
  • Presentation Skills: Television Techniques for Powerful Presentations.

ZA Tools Tools: An online library of tools, templates, books, reports, information, software, events, resources, freebies and more … to motivate, inspire and help entrepreneurs make money — on the web and elsewhere. Sign up to be notified when this section is up and running.

ZA Team Group consists of a dedicated team of marketing and communication strategists, writers, graphic designers and other creative professionals … passionately concerned with the wellbeing of South Africa. Our offering is a unique fusion of commercial marketing, advertising, design and business expertise and insight into the country´s socio-economic challenges.

ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

Site conceptualised, written and designed by the ZA Team.

Get the attention of a targeted audience

Get the attention
of a targeted audience: A basic marketing strategy
for any business.
Learn how to develop a simple, but highly effective marketing plan tailormade for your business and guaranteed to bring your product or service to the attention of a precisely targeted audience.

Strategic Marketing Planning
A basic marketing strategy for any business

Branding: How to differentiate your business in a crowded marketplace. Everything you´ve ever wanted to know about branding, but have been too embarrassed to ask … and a whole lot of myth-busting insights to boot.

Win a workshop!

From Poverty to Power James Allen´s book illustrates the power of thought to achieve personal health, wealth and happiness. This inspiring and important book is as relevant today as it was when written more than a century ago. It is yours for the asking.

Corporate Social Investment: The Economic Imperative
Strategic Marketing and Communications for Change