Strategic Marketing and Communications for Change

ZA Group (Pty) Ltd
Phone 0860 92 0000

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Get the attention of a targeted audience:
A basic marketing strategy
for any business.

“If I had eight hours to chop down a tree,
I’d spend six hours sharpening my axe.”

— Abraham Lincoln

The reason why most businesses fail within the first five years is not lack of good products, dedication or hard work. The most important factor in their failure is lack of a clear plan to bring their products to the attention of a targeted audience. The next factor is lack of consistent implementation of such a plan, if there is one.

In this extract from three MARKETING essentials without which you business may not survive you will learn how to develop a simple, but highly effective marketing plan — tailor-made for your business — and guaranteed to bring your product or service to the attention of a precisely targeted audience.

“Your knowledge of marketing is thorough and extensive …
I am very surprised at so much information being given free of charge.
– Steve Botha, Editor, Gordonia Weekblad Upington, Northern Cape

“I used to feel intimidated by Marketing, with a capital M. Concepts such as branding, USP, developing an advertising campaign or, oh help, working out a marketing strategy … surely all this required a Ph.D. level of expertise, plus a handsome budget.
Reading this book has helped to demystify the process.
I now know that successful marketing is well within my grasp.
… clear, concise and most importantly, not intimidating.”
— Mandy Triaca, Communications and Marketing, Michael Mount Waldorf School

Please complete the form below in order to receive a free copy of
A basic marketing strategy for any business.

Registering for this free download automatically qualifies you for a free subscription to ZA Tips! our bi-weekly e-letter. Every issue is packed with information and resources to help ensure your success. You may unsubscribe at any time by clicking on the “unsubscribe” link provided with every newsletter. We respect your privacy and will never sell or share your email address with anyone.

ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

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