The reason why most businesses fail within the first five years is not lack of good products, dedication or hard work. The most important factor in their failure is lack of a clear plan to bring their products to the attention of a targeted audience. The next factor is lack of consistent implementation of such a plan, if there is one.

In this extract from three MARKETING essentials without which you business may not survive you will learn how to develop a simple, but highly effective marketing plan — tailor-made for your business — and guaranteed to bring your product or service to the attention of a precisely targeted audience.

“Your knowledge of marketing is thorough and extensive …
I am very surprised at so much information being given free of charge.
A big THANK YOU!”
– Steve Botha, Editor, Gordonia Weekblad Upington, Northern Cape

“I used to feel intimidated by Marketing, with a capital M. Concepts such as branding, USP, developing an advertising campaign or, oh help, working out a marketing strategy … surely all this required a Ph.D. level of expertise, plus a handsome budget.
Reading this book has helped to demystify the process.
I now know that successful marketing is well within my grasp.
… clear, concise and most importantly, not intimidating.”
— Mandy Triaca, Communications and Marketing, Michael Mount Waldorf School

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A basic marketing strategy for any business.

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